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Corporate Social Responsibility as an International Strategy

:	Christina Keinert
:	Corporate Social Responsibility as an International Strategy
:	Physica-Verlag
:	9783790820249
:	1
:	CHF 85.30
:

:	Management
:	English

:	154
:	Wasserzeichen/DRM
:	PC/MAC/eReader/Tablet
:	PDF

Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.

	FOREWORD	7
	Acknowledgements	11
	Contents	12
	Acronyms	14
	1 Introduction	16
	2 Overview Over the Historical Development	21
	3 Why Exactly has CSR Become a Necessity?	33
	3.1 Exercise of Immense Power	33
	3.2 Increased Deregulation, Liberalisation and Privatisation of Formerly Public Industries	36
	3.3 Potential for Innovation and Progress	37
	3.4 Increased Social Legislation	39
	3.5 Modern Technologies and the Mass Media	41
	3.6 Globalisation and its Influence on Cultures	42
	3.7 White-Collar Crimes: Corporate Fraud, Scandals and Excesses	44
	3.8 A Capitalist Imperative	48
	4 CSR Conceptualisation	50
	4.1 Clarification of Denominations and Underlying Concepts	50
	4.2 An Overview Over the Most Important Theories on CSR	71
	5 Concrete CSR Measures: What can a Firm do?	90
	6 Major Potential Benefits of CSR Engagement	101
	6.1 Achievement of Competitive Advantage	101
	6.2 Value-Added to Products and Services	104
	6.3 Achievement of Organisational Commitment	107
	6.4 Equal Opportunity Compliance, Diversity and Their Inherent Benefits	109
	6.5 Enhanced Corporate Financial Performance	111
	6.6 Prevention of or Exit Strategies to Organisational Crises	113
	6.7 Opportunities for Partnerships and Alliances	116
	7 Factors Impacting Upon CSR Engagement	118
	7.1 Institutional Factors	119
	7.2 Individual Factors	132
	7.3 Environmental Factors	142
	8 Conclusions	148
	References	152
	Monographs	152
	Journal Articles	153
	Multimedia sources	160
	Internet sources	160