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Innovation, Market Archetypes and Outcome An Integrated Framework

:	Soumodip Sarkar
:	Innovation, Market Archetypes and Outcome An Integrated Framework
:	Physica-Verlag
:	9783790819465
:	1
:	CHF 85.30
:

:	Betriebswirtschaft
:	English

:	202
:	Wasserzeichen
:	PC/MAC/eReader/Tablet
:	PDF

This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.

	Preface	5
	Contents	8
	1 Innovation	11
	1.1 What Is Innovation?	11
	1.2 Why Innovate?	17
	1.3 Classifications	20
	1.4 So What’s New?	22
	New product lines	24
	Line extensions Repositionings Completely new Changes to augmented product Core product revisions	24
	Newness to market lines	24
	Newness to company	24
	2 Innovation and Markets: The Known Paths	26
	2.1 Innovation and Markets	26
	2.2 Innovation Through the Lens of: Industrial Organization	27
	which states that maximum profit occurs at a	27
	point where marginal cost equals marginal revenue.	27
	2.3 Innovation in Strategy Literature	30
	2.4 Innovation Literature	32
	2.5 Innovation and Market Archetypes: Why an Integrated Approach?	35
	3 Innovation: An Integrated Framework	40
	3.1 What Is the Integrated Approach?	40
	3.2 The Integrated Model: the Basic Framework	43
	3.3 The Integrated Model of Innovation	47
	4 Market Archetypes: the Fox, the Wolf, the Bear and the Sheep	55
	4.1 Introduction	55
	4.2 Archetype Space	56
	4.2.1 The Bear Market Archetype	57
	4.2.2 The Wolf Market Archetype	58
	4.2.3 The Fox Market Archetype	61
	4.2.4 The Sheep Market Archetype	61
	4.3 A Radiograph of Market Archetypes	64
	5 Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics	69
	5.1 Metamorphoses	69
	5.2 Integrated Dynamics: An Increase in Market Competition	71
	5.3 Integrated Dynamics: Explaining Product Life Cycle	72
	5.4 Competition and Innovation Dynamics: Alice in Innovation Land	75
	5.5 Disruptive Innovation	77
	5.6 Integrated Dynamics: And Tell Me Why–	80
	5.7 Sustainability of Innovation	82
	5.8 Innovation Through M	82
	86	82
	6 Sustaining Innovation: Staying Ahead	89
	6.1 Sustaining Innovation	89
	6.2 Apple iPod: Staying Ahead	90
	6.3 iPod in the Integrated Innovation Space	100
	7 Staying Alive: Struggles in Innovation Space	105
	7.1 Innovation: Staying Alive	105
	7.2 Innovation in Toy Land – The	106
	Story	106
	7.2.1 Staying Alive	108
	7.2.2 Staying Alive in the Archetype Space	110
	7.3 Staying Alive II: Barbie	111
	7.3.1 The Battle of the Dolls	113
	7.3.2 Fighting Back in the Integrated Space	116
	7.4 Browser Wars – From Mosaic to Netscape to Explorer to – Firefox?	117
	7.5 Integrated Model and the Browser Story	122
	8 Commoditization – The Sword of Damocles	125
	8.1 Commoditization: The Call of the Sheep	125
	8.2 Commoditization, Product and the Technology Life Cycle 8.2.1 The Product Life Cycle	126
	8.2.2 The Technology Life Cycle and Dominant Design	127
	8.2.3 Commoditization, Functionality and Modularization	131
	8.3 Standardization, Commoditization and the China Price	133
	8.4 Commoditization: The Wolf in Sheep’s Clothing	136
	9 Escape from Commoditization?	140
	9.1 Any Escape from Commoditization?	140
	9.2 Search as God	141
	9.3 Is Search a Commodity?	143
	9.4 Innovation and Market Outcomes in the Case of Search Engines	147
	10 Mapping the Integrated Innovation Space: A Look at the Mirror	153
	10.1 Innovation Diagnostics	153
	10.2 How Management Consultants Do It	154
	10.3 Who’s Who – Diagnostics in the Integrated Model	159
	10.4 Mapping the Integrated Innovation Space – A Look at the Mirror	162
	10.4.1 Degree of Market Pressure	163
	10.4.2 Innovation-Product Differentiation	166
	10.4.3 Market Outcome(s)	169
	10.5 Three Types of Mapping in the Integrated Innovation Space	172
	11 An Integrated Innovation Landscape	178
	11.1 Innovation Management	178
	11.2 The Innovation Horizon	179
	11.3 An Integrated Innovation Strategy?	183
	11.3.1 It Is Not Just About Being a Wolf	183
	11.4 Organovate – Organization for Innovation	191
	11.4.1 Alignment: Archetype and Organization	191
	11.4.2 Alignment: Innovation Goals and Current Corporate Culture	193
	11.4.3 Mapping the Organizational Alignment	195
	References	197
	Index	201