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Value Creation in E-Business Management 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6-9, 2009, Selected Papers

:	Matthew L. Nelson, Michael J. Shaw
:	Value Creation in E-Business Management 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6-9, 2009, Selected Papers
:	Springer-Verlag
:	9783642031328
:	1
:	CHF 48.70
:

:	Internet
:	English

:	330
:	DRM
:	PC/MAC/eReader/Tablet
:	PDF

This book includes selected papers from the E-Commerce and E-Business (SIGeBIZ) track at the 15th Americas Conference on Information Systems, AMCIS 2009, held in San Francisco, CA, USA, on August 6-9, 2009. The 25 papers presented address emerging e-business issues and are organized into four research lines: business models for the digital economy, electronic and mobile commerce behavioral and global issues, IS in financial markets and institutions, Web 2.0 and e-commerce and collaborative value creation.

	Title Page	2
	Preface	5
	Table of Contents	7
	Generic Business Model Types for Enterprise Mashup Intermediaries	10
	Introduction	10
	Motivation and Problem Scope	10
	Research Design: Design Science Applied	12
	Objectives of the Solution: Background and Related Work	13
	Enterprise Mashups – Definition of Terms and Characteristics	13
	Interaction Agent Model	14
	Business Models	15
	Design: Interaction Phase Model for Mashup Intermediaries	17
	Demonstration: Case Studies	19
	Instances of Mashup Intermediaries	20
	Generic Business Model Types: Directory, Broker and Marketplaces	23
	Conclusion and Future Work	23
	References	24
	The Commercial Open Source Business Model	27
	Introduction	27
	Prior and Related Work	28
	Commercial vs. Community Open Source	29
	Community Open Source	30
	Commercial Open Source	30
	The Commercial Open Source Business Model	31
	Revenue Sources	31
	Business Functions	32
	Community Management	33
	Sales	33
	Marketing	35
	Product Management	35
	Engineering	36
	Support	36
	Conclusion	37
	References	37
	IPhone or Kindle: Competition of Electronic Books Sales	40
	Introduction	40
	Literature Review	42
	Model	43
	Competition under the Scenario of Complete Information	46
	Competition under the Scenario of Incomplete Information	48
	Conclusion	49
	References	50
	Appendix	51
	Business Models in Emerging Online Services	53
	Introduction	53
	Software-as-a-Service	54
	Suggested Pricing/Delivery Structures	55
	Target Market Segments	55
	Procedures for Assessing Business Model Effectiveness	55
	Vulnerability to or Threat to Other Business Models	56
	User Concerns	56
	Social Computing Tools and Services	56
	Suggested Pricing/Delivery Structures	56
	Target Market Segments	57
	Procedures for Assessing Business Model Effectiveness	58
	Vulnerability to or Threat to Other Business Models	58
	User Concerns	58
	Virtual Worlds	58
	Suggested Pricing/Delivery Structures	59
	Target Market Segments	59
	Procedures for Assessing Business Model Effectiveness	59
	Vulnerability to or Threat to Other Business Models	60
	User Concerns	60
	Implications of Emerging Business Models	60
	Conclusions and Future Work	62
	References	63
	Business Model Design from an ANT Perspective: Contributions and Insights of an Open and Living Theory	65
	Introduction	65
	From Value Chains to Value Networks	66
	A Brief Overview of Actor-Network Theory	68
	Why Seeking Inspiration in Actor-Network Theory	69
	A Business Model Design and Analysis Approach Based on Actor-Network Theory	70
	FoodAtYourDisposal Business Idea	71
	Assessing the Business Model	71
	Conclusions	75
	References	75
	Customer-Specific Transaction Risk Management in E-Commerce	77
	Increasing Turnover Potentials and Risks in E-Commerce	77
	Business Scenario: An E-Tailer with Risk Management	78
	Customer Valuation and Risk Aspects	79
	Module 1: Evaluating Customer Potentials	79
	Measuring Customer Values	80
	Measuring Customer Risks	81
	Module 2: Evaluating Risks of Payment Methods	82
	Model for a Risk-Adjusted Customer Valuation	84
	Conclusion and Outlook	86
	References	87
	An Evaluation of Multiple Perceptions of Digital Rights Management	89
	Introduction	89
	Digital Rights Management: An Overview	90
	The Stakeholders	90
	The Creators’ Viewpoint	91
	The Copyright Owners’ Viewpoint	91
	The Distributors’ Viewpoint	92
	The End Users’ Viewpoint	93
	The Lawmakers’ Viewpoint	94
	Conclusion	95
	Contribution and Future Research	96
	References	96
	Consumer’s Online Shopping Influence Factors and Decision-Making Model	98
	Introduction	98
	Literature and Hypothesis	99
	Perceived Benefit	100
	Perceived Risk	100
	Online Shopping Relevant Elements	102
	Online Shopping Conceptual Model	103
	Research Design and Methodology	104
	Data Employed	104
	Structural Equation Modeling	104
	Model 1 and Data Analysis	104
	Model 2 and Data Analysis	106