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The Honorable Merchant - Between Modesty and Risk-Taking Intercultural and Literary Aspects

:	Christoph Lütge, Christoph Strosetzki
:	The Honorable Merchant - Between Modesty and Risk-Taking Intercultural and Literary Aspects
:	Springer-Verlag
:	9783030043513
:	1
:	CHF 77.80
:

:	Allgemeines, Lexika
:	English

:	198
:	Wasserzeichen/DRM
:	PC/MAC/eReader/Tablet
:	PDF

The concept of the honest merchant has a long tradition in business ethics. In the Hanseatic League and in medieval Italy, the ideal of the honest businessman was taught since the late Middle Ages. It originated during a time when travelling merchants were often regarded with a sceptical eye. The honest merchants of their time however held clear principles in their business and took responsibility for their community. In later times, the religious notions of the concept lost their pivotal place to reason and morality. This book goes beyond the tradition of discussing business ethics in association with concepts from the Hanseatic League and medieval Italy, and puts the central concept of business ethics in a much greater perspective.

Christoph Luetge holds the Peter Löscher Chair of Business Ethics at Technische Universität München. He has written and edited a number of books includingOrder Ethics or Moral Surplus: What Holds a Society Together?(Lexington, 2015), Experimental Ethics(co-editor, Palgrave, 2014),Handbook of the Philosophical Foundations of Business Ethics(editor, Springer, 2013). He has published numerous articles on various aspects of business ethics, general ethics, political philosophy and philosophy of economics. He has a particular interest both in experimental studies as well as in the role of competition for ethics. He founded theMunich Lecture in Business Ethicsseries and serves as a member of the Ethics Advisory Board of the European Medical Information Framework and of the Advisory Council of the Bavarian School of Public Policy.

	Introduction	6
	Contents	8
	Contributors	10
	Part I: The Image of the Merchant Contemplated Across Times	11
	Chapter 1: The Merchant from Patristics to the Honnête Homme in the Writings of Savary	12
	1.1 The Negative Image of the Merchant	12
	1.2 The Change in the Evaluation of the Merchant	15
	1.2.1 Plato and the Patristics	16
	1.2.2 Thomas Aquinas and Aristotle	17
	1.2.3 The Merchant and Trade in the Works of Aristotle	18
	1.3 The Appraisal of the Merchant: Nanteser und Savary	20
	Works Cited	25
	Chapter 2: The Honorable Merchant and the Corporate Social Responsibility Movement	27
	2.1 Introduction	27
	2.2 Order Ethics: Pre-modern and Modern	28
	2.3 Ethics in Competition	30
	2.4 Morality in a Company: Corporate Social Responsibility	33
	2.5 Corporate Social Responsibility and the Honorable Merchant	33
	2.6 Conclusion	34
	Literature	35
	Chapter 3: The Legend of Excellent Businessman. A Neuroethical Perspective	37
	3.1 The Business Entrepreneurial Spirit	37
	3.2 Telling Stories and Not Just Giving Accounts	39
	3.3 We Live from Stories and in Stories	40
	3.4 In Spain the Businessman Is Not a Moral Ideal	42
	3.5 The Meaning of Business Activity	44
	3.6 From Statements to Actions. True Stories	46
	Chapter 4: The Honest Businessperson: Cosmopolitan Theory and Cultural Praxis (The Example of Denmark and Scandinavia)	48
	4.1 Cosmopolitan Theory of the Honest Businessperson	48
	4.2 Cultural Practice of the Honorable Businessperson: Perspectives from Scandinavia	55
	References	59
	Chapter 5: Voluntary Business Regulation for Sustainability: Intends, Norms and Motivations of Building Public Trust of Corporate Managers	61
	5.1 From Stockholm to Paris: Failures of International Environmental Treaty-Making	61
	5.2 Voluntary Business Regulation for Sustainability: Objections and Approvals	67
	References	75
	Part II: The Image of the Merchant in Europe from Late Middle Ages Until Early Modern Times	80
	Chapter 6: The Honest Merchant Before Adam Smith: The Genesis and Rise of a Literary Prototype in Britain	81
	6.1 Adam Smith’s Homo Oeconomicus as Point of Reference	81
	6.2 Rejection of Commercial Life in the Middle Ages	84
	6.3 The Merchant in the Elizabethan Age (c. 1600): Elevating a Still Ambivalent Character	86
	6.4 Individualism vs. the Common Good in Elizabethan Drama	88
	6.5 Different Perspectives of the Seventeenth Century	90
	6.6 The Paradoxical Nature of Puritanism as a Driving Force Behind Commercial Life	92
	6.7 The Rise of the Merchant after the Glorious Revolution	92
	Primary Literature	94
	Secondary Literature	95
	Part III: The Image of the Merchant in Europe from Early Modern Times Until Nineteenth Century	97
	Chapter 7: The Long Journey from “Deceiver and Conman” to “Honorable Merchant.” The Image of the Merchant in Spanish Literature and Its Contexts from the Sixteenth to the End of the Eighteenth Century	98
	7.1 Preliminary Thoughts on the Negative Image of the Merchant in the Spanish Literature and the Mindset of El Siglo de Oro	99
	7.2 The Historical Dignification and Theological Legitimation of the Merchant in the Reality of the Spanish Sixteenth Century	103
	7.3 The Long Journey to the Secularization of the Image o